Elevate Your Team with Custom Beverage Education

Empower your restaurant, hotel, or hospitality business with smarter service and stronger sales through tailored wine, spirits, and sake training, available both live and online.

Why It Works

When your staff knows their beverages, they don’t just serve, they engage and upsell confidently. Studies show knowledgeable teams increase beverage sales, enhance guest satisfaction, and foster loyalty, while training also boosts morale and reduces turnover.

 
WSET Certification Courses

Our Custom Programs Include

  • WSET Certification Courses – Expert-led, globally recognized qualifications to maintain consistent service and credibility across locations.

  • Fundamentals & Tastings – Hands-on explorations in tasting techniques, food pairing, and beverage styles tailored to your menu.

  • Industry-Specific Training – Deep dives into spirits like Scotch, Irish whiskey, rum, or sake fundamentals to align with your offerings.

  • Comparative & Themed Tastings – Engage your team with guided comparisons by region, category, or trends.

  • Lectures & Group Events – Sensory perception, beverage trade history, or modern trends – perfect for staff training or guest programming.

 
Made for Hospitality Professionals

Made for Hospitality Professionals

Whether you’re preparing for peak season, launching new menus, or simply aiming to create memorable guest experiences, our programs help:

  • Let confident, informed teams naturally upsell premium wine and spirits

  • Create immersive experiences that deepen brand memory

  • Build staff pride and retention through professional development

 
Collaborate with VAWSA

Let’s Collaborate

Every business is unique. Let’s design a tasting or training program that suits your needs, your schedule, and your goals. Reach out at tracy@vawsa.com to discuss custom options.